ABC Unified: Disney’s new advertising platform could finally put TV anywhere you want it (Tim Carmody/The Verge)
Tim Carmody / The Verge:
ABC Unified: Disney’s new advertising platform could finally put TV anywhere you want it — Nielsen’s new standards for cross-platform ads will affect which shows stay on the air and the platforms where they’re available — Traditionally, TV networks gauge the number and demographic makeup …
via Techmeme http://bit.ly/WHOQvS
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