The World is Your Oyster
ABC Unified: Disney’s new advertising platform could finally put TV anywhere you want it (Tim Carmody/The Verge)

Tim Carmody / The Verge:
ABC Unified: Disney’s new advertising platform could finally put TV anywhere you want it  — Nielsen’s new standards for cross-platform ads will affect which shows stay on the air and the platforms where they’re available  — Traditionally, TV networks gauge the number and demographic makeup …



via Techmeme http://bit.ly/WHOQvS
  1. dankokkos posted this